Call to Action: If you don’t ask for the sale, you’ll never get it.

buy now ask for the sale call to action

I’ve been designing and developing website for many years. I have built static portfolio sites all the way up to completely customized content management and ecommerce systems. Over the years I have learned a lot of lessons, some easy, some by trial and some lessons came the hard way with errors. One thing I can say definitively and universally:

If you don’t ask for the sale,
you will never get it.”

What does that mean? You have to have a good call to action (CTA). A CTA can be a button (like the BUY NOW above), it can be banner ad and it can just be text or text link. In all cases and no matter which method you use, a CTA is meant to help a visitor understand what you want them to do. The simplest example is an ecommerce website. At some point you want the visitor to purchase your product. Hopefully you’ve clearly defined the purpose or goal of your website (that helps). Hopefully you’ve done all the search engine optimization to get good quality traffic to your website. And hopefully you’ve have used best practice design/navigation/search to help funnel those visitors to the products and services that they have need for. So assuming all of those things and a customer makes it to the page they need to be on, a good CTA gets all up in their face and say’s “right here dummy, click me”. You shouldn’t hide the “buy now” or “add to cart” button. Use a bold color that sharply contrasts the color palette that you use on the website. You don’t have to use red or orange. If your sites primary color is one of those, it wouldn’t standout at all. Use text that is clear and binary, “buy now” and “purchase” for example. You can’t get more clear than those.

Ecommerce is not the only time you might need a good CTA. Every website should have a goal. In many cases the end goal or conversion is not an ecommerce transaction. Many times the purpose of a website is to encourage visitors to download something. Maybe you just want them to complete a form or sign up for a newsletter. Sometimes you just want to encourage visitors to call for more information. In all of these situations, you need a CTA. “Sign up for our Newsletter”, “Download Specification Sheet”, “Contact Us for More Information” or “Register to Win” are all great examples. If this is the purpose of your website, you need to drive the visitors eye to them. Again, using contrasting colors, bold and clear text and in the case of banner adds animation all accomplish that purpose.

Probably don’t use images like this though.Moving-picture-blue-down-arrow-animated-gif

If you have any question about CTA or agree or disagree with me, let me hear from you in the comments below.

Announcing the launch of the redesigned BrandiJackson.com and brand new JoeWatsonLaw.com

Joe Watson Law, Greenville, SCGreenville, SC – We are pleased to announce the launch of a brand new web presence for Joe Watson Law. The new website features Joe’s extensive experience as a Chief Prosecutor and Circuit Court Judge. The Greenville, South Carolina attorney specializes in Criminal Defense and Serious Personal Injury.

Learn More 

Brandi Jackson Golf, Greenville, SCGreenville, SC – Brandi Jackson, professional golfer, and web|aggression are excited to announce the redesign of BrandiJackson.com. The new website refocuses on Brandi’s career helping junior golfers, assisting in their college recruiting, giving golf lessons and facilitating golf clinics. The site also features Brandi’s blog, a biography and testimonials.

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Announcing the launch of a newly redesigned website for Osborn Contract Services.

Osborn Contract ServicesGreer, SC – We are excited to announce the launch of a newly redesigned web presence for Osborn Contract Services, Inc (OCS). OCS, a restoration and coating solutions providers, offers its services throughout the southeast. The new website features an easy to use content management system(CMS). Additionally, the website was built to improve the companies presence on the search engines by improving the internal linking of rich content.

Learn More 

Performance Fuel launches new website.

Performance Fuel, Greenville, SCGreenville, SC – Performance Fuel, a leader in sport nutrition and endurance, performance and muscle recovery supplements, is please to announce the launch of their completely re-designed and re-developed website. The new website is fully dynamic and is easily updated with a custom developed content management system (CMS) by web|aggression. In addition, the site has been developed to consider all aspects of search engine optimization (SEO).

VISIT THIS SITE: Performance Fuel Sport Nutrition

The first question every web site designer must ask. by Seth Godin

seth
OK, Seth Godin is brilliant I think most of us agree on that. This post is one I read over and over and over.

If a client comes to you for a web site, the first thing you need to know is:

“Do you want the people visiting this site to notice it?”

It’s a subtle but essential question.

For artists, musicians and web 2.0 companies, the answer is probably yes. Yes we want people to see the interface or remark on our skills or cleverness.

For everyone else, it’s no. The purpose of the site is to tell a story or to generate some sort of action. And if the user notices the site, not the story, you’ve lost.

Amazingly, this means that not only can’t the site be too cutting edge, clever or slick, it also can’t be too horrible, garish or amateurish. It’s sort of like the clothes you want the person giving a eulogy to wear. No Armani, no cutoff jeans.

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