Announcing the launch of the redesigned BrandiJackson.com and brand new JoeWatsonLaw.com

Joe Watson Law, Greenville, SCGreenville, SC – We are pleased to announce the launch of a brand new web presence for Joe Watson Law. The new website features Joe’s extensive experience as a Chief Prosecutor and Circuit Court Judge. The Greenville, South Carolina attorney specializes in Criminal Defense and Serious Personal Injury.

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Brandi Jackson Golf, Greenville, SCGreenville, SC – Brandi Jackson, professional golfer, and web|aggression are excited to announce the redesign of BrandiJackson.com. The new website refocuses on Brandi’s career helping junior golfers, assisting in their college recruiting, giving golf lessons and facilitating golf clinics. The site also features Brandi’s blog, a biography and testimonials.

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News Flash: Great Web Traffic and Great SEO Rankings Do Not Get You Sales.

Great Web Traffic and Great SEO Rankings Doesn't Get You Sales

I work with businesses of all sizes. Some are very “web savvy” others not so much. I find a common thread through many of these businesses: they are under the illusion that if they are #1 on Google they’ll get all the traffic and therefore all the sales they can handle. WRONG! There are so many more factors.

Keywords
I’ve talked before about keyword selection, but for our purposes here I summarize with an example. Let’s say you sell widgets and your companies name is “ABC Manufacturing”. You might rank #1 in the search engines (SEs) for “ABC Manufacturing” but are no where to be found for “widgets”. Even if you were ranked well on the search engine results pages (SERPs) for “widgets”, it is such a broad term it is unlikely to convert very often. I say this to point out that you may have a #1 ranking but that ranking my not give you great traffic or sales if no one is searching it.

Before we continue, I will give you this: if you are #1 on the SEs for a great keyword that is relevant to your product, you should get great traffic.

Traffic
So, you have researched your market and have decided that “widgets” is the number one target. As I touched on above, a high ranking in the SERPs for “wigets” may indeed garner great traffic numbers but that can be deceiving. If you focus exclusively on “widgets”, in most case (and all that I have dealt with) you will not necessarily get sales. In a previous post I discussed Traffic vs Conversion, where I discussed how while short keywords can get traffic numbers long keyword strings get conversions. This is not rocket science. If someone is beginning there search for a widget they may not know much about those products. They might start with a basic search engine search by typing “widgets”, right? As they become more familiar with the type of widgets that are available they might search some thing more specific like “home widgets”. As they become even more familiar they might type “stainless steel kitchen widgets”, follow me? The more specific the keyword term used, the closer that consumer is to making a purchase (it is true, trust me). In an ideal scenario, when that customer does their first search for “widgets”, your website comes up. Then when they do the following searches, your website comes up as well. With that said, if I had to choose between a customer searching for “widgets” and a customer searching for “stainless steel kitchen widgets” (assuming that is the type of widgets I sell), I choose the long keyword term every day and twice on Sunday. So just because you get great traffic that doesn’t necessarily mean you will get conversions to sales.

Website Design
OK, now your getting great traffic to your website because you’ve targeted your long keyword terms and you are ranked highly in the SERPs. You’ve got all this traffic and when the customers get to you website, IT SUCKS! You can spend hundreds of thousands of dollars (through search engine optimization (SEO) or pay per click (PPC)) getting traffic to your website, but if it is poorly designed they still might not purchase. “Poorly designed”? What do I mean? Everything from the users interface (UI), how they navigate the site, how the product is displayed, the aestetics of the site, all of that plays a roll. I don’t even want to talk about the stability of a website. If the site crashes constantly or gives the users errors, see ya, they are leaving. When selling anything online you have to have the consumers trust. The aren’t going to give their credit card number to some shady looking site that doesn’t function properly. You can build that trust by having a well designed and functional site. I’ll briefly mention it here, but does your website properly “funnel” the customer to where you want them to go? I plan to delve into that in a future post, but funneling in website terms, in this case anyway, is the process of leading the customer to the purchase button.

Ecommerce
So, now you are doing awesome. You picked your keywords well, you optimized you website and have good rankings, your getting good relevant traffic for you product and you website is doing its job and getting the customer to click purchase. Well, there is still a lot to worry about. How is your purchase process? Does it require too much information? Does it have too many steps? Are you bogging them down with up sells (can you say godaddy.com)? An ecommerce experience should be as seamless as if they called a great customer services representative. I look at a lot of analytics for a lot of websites and I know when there is a problem. You can see it clear as day. Customers get so far along in the purchase process and then they just leave the site. Sometimes it is more obvious why then others. Either way, 99 times out of 100, there is someone else out there selling a product just like yours and if people get frustrated, they’ll bounce.

Conclusion
All of things build on one another. Don’t just focus on traffic or rankings, in the end the bottom line is sales. Great keyword selection and web site optimization can lead to great traffic. Great traffic and website design can lead to great conversions (purchase buttons clicked). A great ecommerce solutions (great customer services) will lead to happy customer who will give you sales.

Now if your product sucks, you are on your own.

Announcing the launch of a newly redesigned website for Osborn Contract Services.

Osborn Contract ServicesGreer, SC – We are excited to announce the launch of a newly redesigned web presence for Osborn Contract Services, Inc (OCS). OCS, a restoration and coating solutions providers, offers its services throughout the southeast. The new website features an easy to use content management system(CMS). Additionally, the website was built to improve the companies presence on the search engines by improving the internal linking of rich content.

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MK Fundraising Services and web|aggression launch redesigned website.

Fund raising services scGreenville, SC – MK Fundraising Services offer a wide variety of products that help school and Church groups and other organization raise money. MK has many trusted fundraising products to choose from like: Maestro Pizzas, Worlds Finest Chocolate, Mixed Bag Designs, Otis Spunkmeyer Cookies and much more. The redesigned website features a custom content management systems, search engine optimization, a much more pleasing aesthetic and easily navigable information.

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We are pleased to announce the launch of Kelly Imaging Group's new website and Todd Rudisill, Inc's redesigned site.

We are pleased to announce two website launchings. Kelly Image Group, LLC. has launched a brand new website and  Todd Rudisill, Inc. has launched their redesigned website.

 

Mobile On-site Cardiac and Vascular Ultrasound, Upstate South Carolina. Kelly Imaging Group provides mobile cardiac and vascular ultrasound services. The group will also provide sonographer staffing services and will operate in South Carolina, North Carolina and Georgia. The brand new website is fully dynamic with a custom content management system (CMS) and integrated search engine optimization (SEO).

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Todd Rudisill landscape and design launches redesigned websiteTodd Rudisill, Inc. is a landscape design and lawn maintenance company based in Greenville, South Carolina. Todd provides many services including: drainage, irrigation installation, mulching, cement paver installation, outdoor living space installations and many others. The website redesign is fully dynamic with a custom CMS and also has integrated SEO to improve search engine rankings.

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Pleased to annouce the launch of On The Roxx at the West End.

On The Roxx at the West End, downtown Greenville, SCGreenville, SC – web|aggression is pleased to announce the launch of a new website for On The Roxx at the West End. On The Roxx is a new upscale bar, lounge and restaurant located on South Main Street at the West End of downtown Greenville, SC. An extensive menu and drink list as well as daily drink specials and special events makes On The Roxx an ideal spot before or after that downtown event.

The website is has been built using the latest in search engine optimization (SEO)

VISIT THIS SITE: On the Roxx

SEO Battle Part II: Traffic vs. Conversions

traffic-v-conversion
Using quality search engine optimization (SEO) most certainly will drive traffic to your site. My question is; once you get that customer to your site, do they convert?

Conversions
When you create or re-design your website you should always have a goal of what you are trying to drive your visitors to do or where you are trying to “funnel” them. I sure hope that you have a clear idea of the purpose or goal of your site by this point (fingers crossed). For the purposes of this post a conversion is whatever you are trying to get the visitor to your website to do. If you sell widgets then your goal might be to get the customer to click the “purchase” button or the “complete sale” button. If you offer a service then your goal might be for them to fill out a contact form or to call your office. Even if your websites’ purpose is to serve advertisements and the more traffic the more ads, I would still argue your goal should be a click on that ad.

Traffic
Many people look at SEO as a solution to drive traffic to their website, and they would be right. There is no doubt optimizing your site for the search engines will drive traffic, but is your SEO campaign driving traffic that converts? This is a really important question. As stated earlier the goal of most any site should be to convert. You can have 100 million unique visitors a month but if you are not converting that traffic you end up with a big hosting bill and empty pockets.

Let’s look at two sites selling widgets. The first site has 100 million monthly visitors and 100 conversions; the second has 1000 monthly visitors and 100 conversions. Which website would you choose? To get these numbers the first site targets thousands of keywords some convert to sale and some are really not even relevant to the company’s product. The second site only targets keywords that are highly relevant to their product and that convert.

In this hypothetical I would choose the second site in most cases. Why? Conversion rate and resources. The conversion rate of site two is exponentially better then the first. I would prefer to minimize the amount of resources (time, money, effort) I use and fine tune my optimization to only target keywords that convert. I can then use all those resources elsewhere, like improving my product or my websites usability.

Traffic vs. Conversions Conclusion
Obviously, without traffic you will have no conversions so traffic is important. In this scenario I would argue conversions win the battle. Lots of traffic takes lots of resources (all the things SEO people do). Targeting every keyword in your vertical even ones that are that relevant to your product not only won’t convert but can have negative impact. When customers come to your site and don’t find what they are looking for they likely won’t be back.

Sure, there is a lot of room for debating my conclusion but that is what’s fun about blogging. What do you think?

In the future SEO posts:
How do I drive traffic that converts using SEO?
How do I know what keywords convert?
What else can I do to convert web traffic to sales?