There Are Lots of Forms of SPAM

“But I don’t like SPAM!

Sure, we all get email spam in our inbox. Spam filters have eliminated some, but we all still get it. How many other forms of spam do you get? What do you consider spam?

I use the term spam for any unsolicited attempt to offer me something. That definition opens up a whole other list.

What about telephone spam, don’t you just love those. Especially the robocalls, those are awesome. I’m to the point, unless I recognize the number, I don’t pick any of my phones, home, office or cellphone.

What about sneaky upsells? Godaddy comes to mind. I just want the domain name, dang it. Please don’t ask me if I want anything else. I cringe when a client is hosting with them or wants to buy their domain name there.

What about auto selected items in forms and download? These are the worst and I definitely consider that spamming. Adobe (especially with Flash downloads) and Oracle (Java downloads) are the worst. NO, I don’t what McAfee something or other software. Please do NOT pre-select that option then de-emphasized or even hide it all together, it drives me nuts. Oh, and what about when you complete a form or place an order and you get pitched a newsletter or “other communications”. Always pre-selected or worse the verbiage is confusing. “Check Yes, if you do not agree to not get our future spam”. What?

What is your most hated spam?

 

adobe-fail

 

Newspapers are dead or dying, is email next?

If you are a fan of print magazines and newspapers you better get it while you can. Despite the many that are still clinging to print, it IS dying a slow death. Several discussions with colleagues have brought up an interesting thought, is email the next communication tool to die?

We all still us email, but will social media and network sites along with texting kill email? More and more business are jumping on board with social media (Twitter, Facebook), more and more adults are using text messaging to communicate. If you are in your 20’s or younger, you probably communicate exclusively through Facebook or MySpace and texting. So is it that inconceivable that email might be next on the extinction list?

 I am very interested in what you all think.

 Related articles:

http://www.psfk.com/2009/01/what-will-you-miss-when-newspapers-disappear.html

http://www.dmnews.com/Is-e-mail-marketing-next-for-extinction/article/123979/

Email marketing campaigns, stay in touch over the holidays, but be careful.

I manage several email marketing campaigns, some with hundreds of recipients and some with 10’s of thousands. The knee jerk reaction in a down market and over the holidays is to blast away to your list every offer you can think of. The article below presents some interesting information you should consider before doing this.

E-mail is popular this holiday, but marketers should be careful