Big Fat Fail: A Quick Rant on Bad SEO and Bad Marketing

big fat fail
I have lived in the upstate of South Carolina for 13 years now. I have seen small businesses come and go. Some stick around some close down almost immediately. Its beautiful here in Greenville today,  so I decided to walk down our bustling Main Street to grab some lunch. I passed a relatively new restaurant and mad a note of the URL for their website. My thinking was to stop by there the next time, but first check their menu on the web.

After lunch, back in my office, instead of typing in the URL exactly, I did a search. I typed the companies exact name, street and city. Nothing (relevant to this restaurant anyway)! That blows my mind, who would build a site and not use even the barest fundamentals of SEO (Search Engine Optimization) to show up in the SERPs (search engine results page)? It never suprises me that these are always the businesses that close down soon after opening. I am not saying that there is an exact correlation, just that in every case I have seen in this town they have closed. I am not mentioning the name of the business because I really hope they make it.

By the way, I typed in the actual URL exactly as advertised and it didn’t resolve to a website. I check the WHOIS (a database of all domain names and who owns them) and they didn’t even own the domain that they were advertising. ARE YOU SERIOUS!?!

FYI, I went back just make sure I had the URL right, I did. UNBELIEVABLE!

Web design should be like a turkey and swiss sandwich.

The other day, like most days, I was in a hurry and had no time for lunch. On my way back to the office I stopped by a local grocery store (Publix, BTW rocks) and grabbed a pre-made turkey and swiss sandwich. As I was devouring it I thought, this doesn’t have chipotle-ranch-bacon sauce, no horseradish mustard vinaigrette, no jalapeño cheddar cheese, it wasn’t toasted, really it was nothing special and yet it was awesome. Filling, tasty, quick, easy to eat. It was everything I needed and no more.

Part of our philosophy that drives us here at web|aggression is: “Clean. Simple. Functional. Websites.” Here is our definition of “Simple”:

“Simple” does not mean unsophisticated. In web design, simplicity is a key factor in clearly conveying your message to site visitors. Web|aggression uses techniques such as key word optimization and dynamic features to provide crisp and concise web design that helps drive your message home. We offer your visitors the most direct route to the information they need, in as few “clicks” as possible.

These days so many websites try to “wow” their customers with flashy animation, nifty menu roll-overs and confusing navigation. Sometimes that stuff is necessary and prudent, but if its not, don’t do it. In my opinion, simple is always better. Like that turkey and swiss, your website should fulfill the needs of your customers. No more, no less.