SEO – Do you know what a NOFOLLOW tag is?

The NOFOLLOW tag essentially tells the search engine to not follow this link. The actual html looks like this embedded into a href link tag:

So, why would you want to NOFOLLOW something. The quick answer is, the pages that you don’t really care about (copyright, terms of service, privacy policy, etc) “steal” valuable “link juice” on a page. You would rather have more relavant pages get indexed. So many SEO and link development specialists recommend the NOFOLLOW tag be inserted in links that you feel are not as relavent. The following video warns of the dangers of the NOFOLLOW.

Dangers of Nofollow.

SEOmoz Whiteboard Friday – Dangers of Nofollow from Scott Willoughby on Vimeo.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s