What’s your excuse for not connecting with your customers/clients?

connecting with your clients/customers

I was speaking with a colleague this week about a potential advertiser who wanted to secure “leads” as a part of the deal. My colleague told me that this company doesn’t use email or even have a fax machine. ARE YOU FREAKING KIDDING ME? And just so you know, this isn’t some Mom and Pop, nickel and dime store. This is a large company with a presence throughout the northeast.

 So maybe that is the extreme example and just maybe I am the other extreme. I’ll admit that between, email, voicemail, text, cell phones (yes, that is plural), blogs, LinkedIn, Facebook, Twitter and all the other social media, maybe I am a little overly connected. So where do you see yourself or your business?

 I am not going to go into how important it is to stay connected to your customer or client base. There are many, many people much smarter then I to preach those virtues. But given all these tools that are available (many of which are FREE) why not make yourself available to your clients/customers? You might be surprised how a phone call, an email, a follow, or “friend-ing” someone can create a connection that is so much better then an expensive print or web ad.

 I know that some feel social media isn’t for every company or person. If you don’t feel you have the time or resources, you’re best choice might be to stay away. Many would argue differently. At the very least, have real contact information on your website and reply to voice mail and email in a timely manner. Treat your customers and clients like you would like to be treated if not better.

 In these days of hyper-connectivity, what is your excuse for not connecting with your clients/customers?

Are You a Twitter Snob? Why I am not following you.


The popular and much talked about micro-blogging site Twitter has received a lot of main stream publicity recently. Whether you have been on Twitter for years or just joined you may wonder why someone follows you on Twitter or why someone doesn’t reciprocate your following them. Well, I certainly have no clue, but below I have listed some criteria I look at to determine if I will follow someone.

Don’t have the default profile image.
Twitter Default Profile/Avatar

There is no faster turn off then to have your first impression be this lovely avatar. Don’t tell me you can’t find ONE decent picture of you. At least put something up, a logo or SOMETHING. Seth Godin (marketing guru) agrees on the importance of the profile picture in his article “The power of a tiny picture”.

Have a description of yourself or business.
You get a chance to tell me a little about yourself or your business, so use it. Why should I follow you? What are your interests? What are you going to tweet about?

Have a link to something more about you.
Twitter provides the opportunity to link out to more information about you or your business. If you don’t have a blog, website use your Facebook, LinkedIn, Flickr or YouTube space. Be sure to link to something that tells me more about you.

Be relevant, informative, funny or controversial in your tweets.
Finally, I look at your stream. What do you tweet about? Is it relevant to me? Can I learn from you?

Follow people back.
If I come to a profile of someone that has thousands of followers and only 5-10 that they are following, unless their content is REALLY relevant, I won’t follow them. More on why in the next point.

Join the conversation.
If I look at your stream and none of your tweets is an @reply (meaning you are replying to someone else’s tweet), chances are greater that I won’t follow you. In my humble opinion Twitter is about the conversation. If you try to make it all about you, you’re missing out on many opportunities, opinions and information.

Don’t rush it.
So many now are reading about Twitter and a rushing to get involved. I see it all the time, they are following the initial maximum 2000 people and have just a few followers. Their only tweet is, “Figuring out this Twitter thing”. Talk your time and follow people that you are going to want to listen to and converse with. Don’t follow everyone because you think they’ll follow you back. Twitter is not a popularity contest.

To sum up, the worst scenario: No profile picture, no description, no link, following 500+ with 12 followers (probably auto-follows) or 500+ and only following 12 and you have two tweets. This is just what I think, what do you look for?

Feel free to comment or elaborate on this blog or via my Twitter account @webaggression, if I don’t follow you back at least you’ll know why.

MAC vs PC, What’s the big deal?

After a quick but funny Twitter conversation about MAC vs PC, I got to thinking, What inspires such fierce loyalty to one or the other?

I suppose I should admit that my primary computer both at home and the office are PCs. With that said, my first computer was an Apple IIC and we also have a MacBook at home currently. I consider myself a rational person although others might disagree.   On Twitter, I watched a MAC users bad mouth and actively attempt to “recruit” a PC guy to switch. Why are people like this so passionate about a computer and/or an operating system?

As I mentioned earlier, growing up I used MACs. When I first went to college I used a MAC in the computer lab. It wasn’t that I loved MACs and hated PCs, it was what I was used to. As I started taking more classes in the Business Administration building, I started using that computer lab which only had PCs. There was a short learning curve, but I didn’t want to walk all the way across the campus to the Arts and Sciences building to use the MACs. Soon after, while on the market for a laptop (that my parents where paying for) I made the decision to get a Toshiba T1910 (look it up). Since then I have been a PC guy. I have nothing against MACs.

As a business owner and an IT Manager I both own and support MACs and PCs. When deciding between the two I look at price, funtionality and the users preference. I can’t make a discussion on emotion. I believe the reason the commercial above get’s MAC users so upset is that it is true. I can purchase MUCH more for the money when buying a PC. MAC users would argue that you lose functionality and stability, but I think that is much more of a learning curve and personal preference then a reality. 

I have used and I am currently using both MACs and PCs. I understand the differences in the equipment and the branding. I can appreciate the passion, but seriously…do you really think there is THAT big a difference? I don’t.

Should I turn Comments off now? 🙂