So many clients get caught up in where they are ranked on the search engines. They type in their most coveted keyword and look to see where they are ranked. Honestly, I do that too. But, the most important thing in Search Eninge Optimization (SEO) is driving traffic for to your web site. Below is a great video discussing the topic.

SEOmoz Whiteboard Friday – When to Track Rankings from Scott Willoughby on Vimeo.