Search engine optimization (SEO) is a MUST for all business. Natural or Organic search results is much cheapier and more effective then online advertising. Below is a link to a PDF created by Google to give a beginners overview on good SEO. 

http://www.google.com/webmasters/docs/search-engine-optimization-starter-guide.pdf

What a great place to start. If you have any questions, please let me know.

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