So many clients get caught up in where they are ranked on the search engines. They type in their most coveted keyword and look to see where they are ranked. Honestly, I do that too. But, the most important thing in Search Eninge Optimization (SEO) is driving traffic for to your web site. Below is a great video discussing the topic.
Sorry for this random comment, but its true and big ups for the guys at Flight of the Conchords pointing it out. 🙂 This song has been stuck in my head all week, so I thought I would share.
Search engine optimization (SEO) is a MUST for all business. Natural or Organic search results is much cheapier and more effective then online advertising. Below is a link to a PDF created by Google to give a beginners overview on good SEO.
What a great place to start. If you have any questions, please let me know.