Natural search engine ranks are important, but traffic is what you want.

So many clients get caught up in where they are ranked on the search engines. They type in their most coveted keyword and look to see where they are ranked. Honestly, I do that too. But, the most important thing in Search Eninge Optimization (SEO) is driving traffic for to your web site. Below is a great video discussing the topic.

SEOmoz Whiteboard Friday – When to Track Rankings from Scott Willoughby on Vimeo.