Recently I was discussing an interesting topic with a colleague; should every one blog? If you are in the web design or search engine optimization (SEO) industry you know the benefits. Blogs are a great (and cheap) way for companies to easily communicate with customers. Search engines love blogs; it is a major component to many of the SEO campaigns we initiate. Much of the news and information we get these days come from blogs. So the question remains, should every one blog? My answer is NO.
In a frenzy to “stay current”, clients come to me and ask how to start a blog. I generally have a few questions I ask them:
What is the purpose of this blog? The first question is easy. “I read that we can provide information about the business and offer another line of communication with customers.”
What will the content be? The first hesitant answer generally is to the second question. “Well, we can talk about our business and our latest news, I guess.”
Who will be responsible for updating this blog? The third question is the most uncomfortable. “Well, I can put the content up, and my assistant and ummm.”
The reality is sometimes it is better not to blog. If you have the content and resources, it can be a great asset for your business. Many small business, especially these days, just don’t have the time to create content. If like many blogs (including this one:-) you don’t keep it updated, it doesn’t really serve its purpose.
This rant doesn’t even address whether or not a blog fits the company’s business model or if a business is ready for this type of communication with the customers.
I would really welcome feed back on this topic…I could be totally wrong.
Are Yahoo and MSN irrelevant?
I look at my Google Analytics (GA) every day for my sites and many of my client sites and Google continues to send exponentially more traffic to our sites than all others combined. I am not making a profound discovery, I know. Google has dominated the search industry for a long time. The interesting thing is even when client sites have superior keyword rankings on Yahoo or MSN (I am not even getting into AOL), Google still sends more traffic. Does any one out there use Yahoo or MSN?
BTW, I typed this on Google Docs and posted it using Google Chrome.
“Our house plans are the best house plans in the house plans industry. If you are looking for house plans you have come to the right house plans website. We have small house plans, large house plans and any other house plans you might want.”
Does this look familiar? Isn’t it sad that we have to resort to this type of drivel to get any kind of rankings on the major search engines? Hey, listen, I do the same thing, but wouldn’t it be nice if there was another way? If this is where you were thinking I was going to have some practical solution to resolve this dilemma, then you’d be wrong. At this point there is no option. Do what Google wants or don’t get ranked. So we will keep on writing website content that is awful and not to mention confusing to the customers, and maybe some day there will be another way.
Greenville, SC – Ten years after the original launch of one of web|aggressions first projects, Eastside Transportation Services is excited to announces the launch of their new redesigned website. Featuring a fresh new modern design and a much improved Content Management System (CMS), a more robust database solutions and more Search Engine Optimization (SEO).
Read more here, Eastside Transportation Services Press Release OR visit the Eastside Transportation Services website directly.
In this article, the writer points out the obvious, but if you are new to this topic it is a good place to start. I disagree with some of his point. Hopefully, I will have some more time here to break the content down. But for now, enjoy…
Design vs SEO: Can My Site Look Good and Rank Well?
Ok, so I have setup many blogs for clients, but this is MY first foray. Bare with me, at some point there actually might be some good content here. I look to speak about website design and development. Specifically, the aestic and the technical. Search engine optimization, content management, viral or word of mouth marketing and I would REALLY like to discuss the line between having a well designed site for the seach engines and have a well designed site for the visitors.
PS. Thank you wordpress for having spell checker.